Food inflation is increasing this year.
This means that food manufacturers, grocers and big box retailers will have to find a way to “pass on” additional costs to cash strapped consumers.
Consumer preferences have changed for good as many households are still trading down to private label. Most grocers and food manufacturers are “sacrificing volumes for price increases”. So a consumer will now buy a smaller bottle of milk or cereal! Companies like Supervalu , Kroger and others have managed to pass along the 4% commodity price increase to consumers. It’s all about “speed & velocity” to move products. Right now the biggest sector that has to worry are the food manufacturers. Watch the gross margin # and inventory levels of WMT, TGT and other retailers who are dependent on “Everyday Low Prices”. Food Inflation to rise 3.5% to 4.5 %
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